The marketing map

I recently found a great reference detailing the variety of solutions available to address a marketing challenge and build an integrated programme of activity.

The Marketing Map is downloadable from B2B Contact Marketing’s website and whilst it does not claim to be a comprehensive list of marketing channels, it does offer a great solution to help understand the mechanics available by channel.

The clever use of the ‘London Underground’ map as the basis for the development of the tool enables clarity to be given to linkages that occur between different channels and where mechanics may work well in integration.

It’s certainly worth a look and provides a good starting point for long-term strategy or campaign development.